Best Search Engine Optimization Tools

Explore the Best and Leading Search Engine Optimization Tools for SEO Analysts, SEO Specialists & Bloggers

Industry Leading

Top SEO Tools.

Moz Pro is a household name in the field of Search Engine Optimization and is ‘the’ SEO tool you should go for. It is a powerhouse of a search engine optimization tool with almost zero cons.

Moz Pro gives you all the required performance metrics to track and even provides you a browser toolbar extension. It also gives the users great recommendations to optimize a campaign or website.

But the complexity can be a drawback, especially when it comes to SMBs. It isn’t easy to navigate, which might lower the user experience.

Originally founded in 2004, the tool has come a long way to accommodate various features like Global Rank Tracking, Search Visibility Score, Competitor Rank Tracking, Local Rankings, Mobile Rankings, Universal and Enhanced Search Rankings, Intuitive Suggestions, and more.

The keyword research tool provides users with actionable insights and an accurate volume of keywords. Its state-of-the-art SERP analysis and Link Profile Analysis helps marketers and SEOs to make informed decisions about their ongoing campaigns. Other features worth mentioning are Spam Analysis, Crawl Diagnostics, Issue Prioritization, Page Optimization Checklist, Historical Reporting, Automated, and custom reports.


Pricing is quite comprehensive when it comes to Moz Pro, as there are four different pricing plans one can choose from depending upon usage. The plans are named as – Standard, Medium, Large, and Premium. The pricing ranges from $99 to $599 per month. The number of campaigns that can be managed increases as you go from Standard to Premium.

Moz Pro has a gamut of SEO tools you would need or want to have for your campaigns. The company keeps updating this SEO suite, which will only ensure better integration and performance.


SEMrush is one of the best SEO tools that are so useful when it comes to providing professional visibility about the campaign traffic tracked on different marketing and communication channels. This can really help you get deep insights into your marketing approach and make informed decisions in the future.

Features & Highlights

SEMrush is good at providing result-oriented SEO features to its customers who are looking to build a solid SEO campaign. The ability to perform organic and advertising research and couple that with the audience insights can help you build an impeccable SEO campaign for your website, blog, or business.

It helps you track and audit backlinks, perform KW research, do traffic analysis, SEO audits, and provides a state-of-the-art Reporting tool.

If you are into Paid Search (PPC), SEMrush makes sure you get a perfected PPC Keyword tool and Ad builder that can help you get the most out of your PPC campaign.

The Keyword Magic Tool is something that will become your favorite keyword research tool for sure. SEMrush is known for providing a complete package that has an overabundance of marketing tools that hardly any other marketing suite provides.

The sheer variety of tools it features can really make digital marketing effortless. However, it might not be the best online marketing tool for casual users as it can take a lot of time to get used to the whole UI, and that could make it difficult for them to glean useful information for their SEO and keyword strategy.


SEMrush is smart when it comes to pricing. There are different plans it has on offer, and when you consider the scope of the SEO campaign you want to run using SEMrush, the plans give you excellent flexibility. So, SEMrush has a Pro Plan, a Guro Plan, and a Business Plan, and pricing range from $99 to $399. These plans can be subscribed annually as well.


Most Popular

All Search Engine Optimization Tools.

Mangools is a very affordable SEO suite that helps bloggers and small businesses to develop their SEO strategy and get started with a solid SEO campaign.

But, don’t go by the pricing, this tool is as premium as you can think since this 5-in-1 SEO toolbox has a lot to offer. Mangools is a 5-in-1 SEO Suite and includes 5 most important SEO tools – Google SERP Checker, SERP Watcher, Link Miner, Site Profiler, and KW Finder.


Most of the expensive tools we have in the market limit the features they provide their customers. That is not the case with Mangools. Mangools major competitors are tools like Ahrefs, Moz Pro, and SEMrush. These are premium tools that offer a lot and are quite popular in the market. These tools have starter plans that cost $99/month. While they provide limited basic features in the base plan, Mangools provides its user with all the premium features in the basic plan itself.

Mangools is a suite of SEO tools that provide 5 different SEO tools for the price of one. The keyword research options available in Mangools beat every other tool by a considerable margin. It won’t be wrong to say that Google Keyword Planner cannot compete with KWFinder of Mangools.

SEO is substantially based on competitor analysis, and SiteProfiler helps you do that effectively. One of the coolest pros Mangools has to offer is the ability to track all the keywords of your website automatically. This removes the need to add your target keywords one after one saving you a lot of time.

Well, there are a lot of things you will have to miss if you use Mangools. It does offer an agency plan, but a lack of client dashboard really makes it difficult to manage campaigns. If you aren’t running an agency, you should not opt for the Mangools Agency plan.

Another thing that you should consider while opting for Mangools is that it is a new player in the market and will have to go through a lot of development to make it ‘the best SEO tool’. The database for links in Mangools is very small when compared with that of SEMrush, Ahrefs, Moz Pro, and Majestic.


Ahrefs is an SEO suite that was launched in the year 2011 and is particularly a SaaS-based tool that helps users to check any domain, check website’s health, check domain ranking, search for keywords, check backlinks, site structure and so much more. Ahrefs is Singapore-based and adds all the important SEO-related features to a digital marketer’s arsenal.

List of Tools Ahrefs Provide

  • Keyword Research Tool
  • Keyword Gap Tool
  • Backlink Gap Tool
  • Backlink Profiling Tool
  • Internal link audit
  • Site SEO audit
  • Disavow Tool
  • Content Explorer

There are tons of features to talk about when it comes to Ahrefs. The SEO toolbar, real-time keyword mention alerts, backlink notifications, multi-language keyword rank tracking, and desktop and mobile rank trackers are some of the prominent Ahrefs features.

Others include adjustable reporting frequency, disavow file creation, competitor tracking and analysis, batch analysis, position tracking, and more.

There are many keyword research tools out there in the market. But, Ahrefs is the only one that will give you a list of nearly 6 million search queries with the word ‘iPhone’. Yes, you can generate millions of keyword ideas on Ahrefs, which is almost 211% more than the closest competitors.


When it comes to pricing, Ahrefs makes sure it keeps the charges low so that every marketer and SEO specialist can use the tool for his or her needs. Ahrefs comes with four different well-thought-out pricing plans – Lite, Standard, Advanced, and Agency. The pricing for these plans ranges from $99 to $999. These plans come with an option to go annual. I highly recommend you go for the annual plan as you can save 20% on the whole thing. If you are not sure about Ahrefs, you can go ahead and give it a shot using a 7-day trial that costs just $7. Available payment methods are credit cards and PayPal.