Google Ads

Get More Customers With Easy Online Advertising

About Google Ads

Google Ads is an online advertising platform owned by Google, where ads show up on Google Search Engine when a search is triggered. Businesses can use Google Ads when it comes to improving brand awareness as it helps to show up in front of users who are searching for their products or services.

With the help of Google Ads, advertisers can increase the size of their audience by focusing the users of other websites, all this using the Google Display Network. It is imperative for businesses to influence the purchase decision of the online users once they land on your website. You want them to sail through your sales funnel and convert. With Google Ads, this process has become quite streamlined and highly effective. The source of traffic can be categorized, which helps you to target efficiently and ensure improved ROI.

Google Ads provides the advertisers with an option to experiment or test one change per campaign over a period of time to check which ads work well and which do not. This helps in removing all guesswork and focus only on the data provided by Google Ads Platform. Whenever you make multiple changes to a campaign, and the campaign becomes a grand success, you are left confused as to which change really worked.

Google Ads helps advertisers to utilize user data like Age, Gender, Country, etc. to help you refine your targeting. Regardless of the niche of your business, Google Ads helps you to create highly informed campaigns by looking at the demographics of your audience. You can include or exclude an audience on the basis of their demographics to help improve the conversion rates of your campaigns.

Google Ads helps advertisers to decide the exact time & date when they want their ads to run. But isn’t it beneficial to run ads 24/7? Not necessarily. It entirely depends on your industry niche, product, service, and, more importantly, your campaign history.

It is recommended to experiment with the time you run your ads for a few days and see if your cost per conversion and conversion rate is improved.

Our Thoughts

4.8 / 5 Reviewer
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Find Competitors of Google Ads

Alternatives of Google Ads

If you have a business that has to manage multiple pages and track a number of paid campaigns or have to manage multiple clients having different ad accounts, the Facebook business manager is a perfect tool for all your Facebook advertising needs.

The centralized dashboard on the business manager allows you to keep track of all your business processes, making it easier to access and organize all of your business pages and ad campaigns from one place.

It provides you with better control and authority over the account credentials, which makes it easier to grant access to staff members without putting security at risk. Not just that, the Facebook business manager allows you to stay connected to the business proposals and campaigns through email. This essentially removes all need to add your client as a Facebook friend for him to grant you access to the business page.

Creating reports on the Facebook business manager is a piece of cake. You can prepare management reports and campaign reports at the click of a button with several customization options available at all times.

The ability to test several ad campaigns and stack them up against each other (A/B testing) is something advertisers love about the Facebook business manager. We should not forget about the value-added services like claiming Ad accounts, apps, manage projects, and partners with multiple levels of control on pages, campaigns, and accounts.

Collaboration with team members is also a great feature of Facebook business manager, which helps you create a transparent organization where you can have detailed information about all the business operations and goals. The Facebook business manager is a great digital marketing tool that provides you with a 360-degree view of all the business operations and caters to your need for customized features.

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Mangools is a very affordable SEO suite that helps bloggers and small businesses to develop their SEO strategy and get started with a solid SEO campaign.

But, don’t go by the pricing, this tool is as premium as you can think since this 5-in-1 SEO toolbox has a lot to offer. Mangools is a 5-in-1 SEO Suite and includes 5 most important SEO tools – Google SERP Checker, SERP Watcher, Link Miner, Site Profiler, and KW Finder.

Pricing

Most of the expensive tools we have in the market limit the features they provide their customers. That is not the case with Mangools. Mangools major competitors are tools like Ahrefs, Moz Pro, and SEMrush. These are premium tools that offer a lot and are quite popular in the market. These tools have starter plans that cost $99/month. While they provide limited basic features in the base plan, Mangools provides its user with all the premium features in the basic plan itself.

Mangools is a suite of SEO tools that provide 5 different SEO tools for the price of one. The keyword research options available in Mangools beat every other tool by a considerable margin. It won’t be wrong to say that Google Keyword Planner cannot compete with KWFinder of Mangools.

SEO is substantially based on competitor analysis, and SiteProfiler helps you do that effectively. One of the coolest pros Mangools has to offer is the ability to track all the keywords of your website automatically. This removes the need to add your target keywords one after one saving you a lot of time.

Well, there are a lot of things you will have to miss if you use Mangools. It does offer an agency plan, but a lack of client dashboard really makes it difficult to manage campaigns. If you aren’t running an agency, you should not opt for the Mangools Agency plan.

Another thing that you should consider while opting for Mangools is that it is a new player in the market and will have to go through a lot of development to make it ‘the best SEO tool’. The database for links in Mangools is very small when compared with that of SEMrush, Ahrefs, Moz Pro, and Majestic.

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Moz Pro is a household name in the field of Search Engine Optimization and is ‘the’ SEO tool you should go for. It is a powerhouse of a search engine optimization tool with almost zero cons.

Moz Pro gives you all the required performance metrics to track and even provides you a browser toolbar extension. It also gives the users great recommendations to optimize a campaign or website.

But the complexity can be a drawback, especially when it comes to SMBs. It isn’t easy to navigate, which might lower the user experience.

Originally founded in 2004, the tool has come a long way to accommodate various features like Global Rank Tracking, Search Visibility Score, Competitor Rank Tracking, Local Rankings, Mobile Rankings, Universal and Enhanced Search Rankings, Intuitive Suggestions, and more.

The keyword research tool provides users with actionable insights and an accurate volume of keywords. Its state-of-the-art SERP analysis and Link Profile Analysis helps marketers and SEOs to make informed decisions about their ongoing campaigns. Other features worth mentioning are Spam Analysis, Crawl Diagnostics, Issue Prioritization, Page Optimization Checklist, Historical Reporting, Automated, and custom reports.

Pricing

Pricing is quite comprehensive when it comes to Moz Pro, as there are four different pricing plans one can choose from depending upon usage. The plans are named as – Standard, Medium, Large, and Premium. The pricing ranges from $99 to $599 per month. The number of campaigns that can be managed increases as you go from Standard to Premium.

Moz Pro has a gamut of SEO tools you would need or want to have for your campaigns. The company keeps updating this SEO suite, which will only ensure better integration and performance.

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Ahrefs is an SEO suite that was launched in the year 2011 and is particularly a SaaS-based tool that helps users to check any domain, check website’s health, check domain ranking, search for keywords, check backlinks, site structure and so much more. Ahrefs is Singapore-based and adds all the important SEO-related features to a digital marketer’s arsenal.

List of Tools Ahrefs Provide

  • Keyword Research Tool
  • Keyword Gap Tool
  • Backlink Gap Tool
  • Backlink Profiling Tool
  • Internal link audit
  • Site SEO audit
  • Disavow Tool
  • Content Explorer

There are tons of features to talk about when it comes to Ahrefs. The SEO toolbar, real-time keyword mention alerts, backlink notifications, multi-language keyword rank tracking, and desktop and mobile rank trackers are some of the prominent Ahrefs features.

Others include adjustable reporting frequency, disavow file creation, competitor tracking and analysis, batch analysis, position tracking, and more.

There are many keyword research tools out there in the market. But, Ahrefs is the only one that will give you a list of nearly 6 million search queries with the word ‘iPhone’. Yes, you can generate millions of keyword ideas on Ahrefs, which is almost 211% more than the closest competitors.

Pricing

When it comes to pricing, Ahrefs makes sure it keeps the charges low so that every marketer and SEO specialist can use the tool for his or her needs. Ahrefs comes with four different well-thought-out pricing plans – Lite, Standard, Advanced, and Agency. The pricing for these plans ranges from $99 to $999. These plans come with an option to go annual. I highly recommend you go for the annual plan as you can save 20% on the whole thing. If you are not sure about Ahrefs, you can go ahead and give it a shot using a 7-day trial that costs just $7. Available payment methods are credit cards and PayPal.

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SEMrush is one of the best SEO tools that are so useful when it comes to providing professional visibility about the campaign traffic tracked on different marketing and communication channels. This can really help you get deep insights into your marketing approach and make informed decisions in the future.

Features & Highlights

SEMrush is good at providing result-oriented SEO features to its customers who are looking to build a solid SEO campaign. The ability to perform organic and advertising research and couple that with the audience insights can help you build an impeccable SEO campaign for your website, blog, or business.

It helps you track and audit backlinks, perform KW research, do traffic analysis, SEO audits, and provides a state-of-the-art Reporting tool.

If you are into Paid Search (PPC), SEMrush makes sure you get a perfected PPC Keyword tool and Ad builder that can help you get the most out of your PPC campaign.

The Keyword Magic Tool is something that will become your favorite keyword research tool for sure. SEMrush is known for providing a complete package that has an overabundance of marketing tools that hardly any other marketing suite provides.

The sheer variety of tools it features can really make digital marketing effortless. However, it might not be the best online marketing tool for casual users as it can take a lot of time to get used to the whole UI, and that could make it difficult for them to glean useful information for their SEO and keyword strategy.

Pricing

SEMrush is smart when it comes to pricing. There are different plans it has on offer, and when you consider the scope of the SEO campaign you want to run using SEMrush, the plans give you excellent flexibility. So, SEMrush has a Pro Plan, a Guro Plan, and a Business Plan, and pricing range from $99 to $399. These plans can be subscribed annually as well.

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