If you have a business that has to manage multiple pages and track a number of paid campaigns or have to manage multiple clients having different ad accounts, the Facebook business manager is a perfect tool for all your Facebook advertising needs.
The centralized dashboard on the business manager allows you to keep track of all your business processes, making it easier to access and organize all of your business pages and ad campaigns from one place.
It provides you with better control and authority over the account credentials, which makes it easier to grant access to staff members without putting security at risk. Not just that, the Facebook business manager allows you to stay connected to the business proposals and campaigns through email. This essentially removes all need to add your client as a Facebook friend for him to grant you access to the business page.
Creating reports on the Facebook business manager is a piece of cake. You can prepare management reports and campaign reports at the click of a button with several customization options available at all times.
The ability to test several ad campaigns and stack them up against each other (A/B testing) is something advertisers love about the Facebook business manager. We should not forget about the value-added services like claiming Ad accounts, apps, manage projects, and partners with multiple levels of control on pages, campaigns, and accounts.
Collaboration with team members is also a great feature of Facebook business manager, which helps you create a transparent organization where you can have detailed information about all the business operations and goals. The Facebook business manager is a great digital marketing tool that provides you with a 360-degree view of all the business operations and caters to your need for customized features.