What is .BLOG TLD (Domain Name Extension)?


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The .BLOG TLD is a generic top-level domain developed especially for the blogs. It was created in the year 2016 due to the remarkable popularity of blogs over the internet.

It is now managed by Knock Knock WHOIS There Registry, which is a subsidiary of Automattic, the name behind the creation of the exceptional WordPress.com.

The Interesting History and Facts of .BLOG TLD

The .BLOG TLD could have been active many years before. However, due to the issues of name collisions, ICANN froze the development of the .BLOG TLD. Apart from the .BLOG TLD, around 24 other generic top-level domains, were put under review.

The top-level domain finally became active on 12th May 2016. The fact that WordPress.com is already a famous name and is created by Automattic, the same company which has created the .BLOG TLD does have a significant impact on the popularity of the .BLOG TLD.

The company itself believes that the .BLOG TLD would be highly famous and would be able to attract many audiences, especially bloggers and content creators.

Google also confirmed it by giving considerable space to the new top-level domains. Google stated that the new domain extensions are treated similar to any other popular domain extensions such as .COM, .NET or .ORG. There will be absolutely no differences in the search results.

Therefore, from the facts mentioned above, it is quite clear that .BLOG TLD is here to stay. The company offered the .BLOG TLD to the trademark owners to have the first go at it. After that, the .BLOG TLD was available for the general public.

Usage Recommendations

Keeping the facts as mentioned earlier in mind, the .BLOG TLD would be the most suitable option for starting a blog. Blogs are the highly popular weblogs that have been seen all over the internet for a variety of different niches. Thus, keeping the popularity of blogs in mind, Automattic came up with .BLOG TLD.

So, if you are planning to open up a blog related website, you can go for .BLOG TLD without a single doubt. Also, if you own a commercial site already, then you can start a .BLOG domain with a similar name as your commercial site, in order to boost the sales and to grow the business engagement all over the world.

The .BLOG TLD is a viable option to run a daily blog on which you can put updates as needed. You can convey your thoughts whole-heartedly without having the need for any other entity. So, never miss the trick and make sure that you start your own blog.

According to HubSpot, the businesses who have started a blog have been able to attract more sales than those who have not.


Coming towards the end, the scope of the .BLOG TLD is quite evident, clear, and not hidden from anyone. Although you might say that it is a fairly new TLD and you cannot put risk by getting it. However, Automattic is a huge company that has time and again proved its worth. Hence, the .BLOG TLD has definitely got the potential to produce exceptional returns in the future.

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