What is: White Hat SEO?

Define White Hat SEO

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The white hat SEO is used to describe the good tactics of search engine optimization. White hat SEO follows the complete terms and conditions of the search engines.

Detailed Explanation of White Hat SEO

The SEO world is an intricate one, indeed, complete with a list of various tactics, strategies, and techniques you can use to grow your website’s search ranking. If you’re reading this, then you’re probably looking to learn a little more about SEO (Search Engine Optimization) so that you can either build your website’s traffic or use the information to grow a client’s site traffic.

Regardless, it’s necessary for you to understand a few fundamentals about the search engine optimization world. As mentioned above, the search engine optimization realm is a rather complex one, teeming with a variety of terms and strategies to understand. An excellent place to start with SEO, however, is the basics, which include three critical categories of search engine optimization tactics: black hat SEO, grey hat SEO, and white hat SEO. Today, we will be taking a deeper dive into white hat SEO.

The thing is, there are good, bad, and mediocre practices that you should be mindful of in search engine optimization. Naturally, you should avoid doing any and all black hat SEO tactics since they are actually harmful to the performance and credibility of your website on the web. Grey hat SEO is a bit of a grey area too, so you would be best to avoid it whenever possible. The best SEO tactics, therefore, are white hat SEO tactics.

What is White Hat SEO?

The term white hat, grey hat, and black hat actually come from old Hollywood films. In old western cowboy movies, good guys wore white hats, and bad guys wore black hats. This reference stuck and was relatively recently adopted to represent good or bad people in the technology and web realm, such as hackers or web designers.

In search engine optimization terms, white hat SEO is used to describe the good tactics of search engine optimization. Rather than being focused on manipulating the system or finding loopholes in Google’s rules and regulations, white hat SEO tactics are primarily focused on enhancing the human experience with a website or content.

Naturally, these tactics completely adhere to search engine rules and terms. In fact, white hat SEO is also often referred to simply as ethical SEO. Whereas people who use black or grey hat SEO are often seeking short-term or quick results, people that use white hat SEO tactics are usually looking to make a long-term investment in their website or online business.

Documented White Hat SEO Techniques

As mentioned above, white hat SEO techniques are often focused on improving the user’s experience with the website. White hat SEO is organic, ethical, and effective, making it the best type of SEO tactics to use. A few examples of great white hat SEO tactics include:

  • Responsive site design and optimization
  • Enhancing user experience (UX)
  • Relevant keyword use within the content
  • Offering quality content and/or services
  • Improving page load speeds
  • Implementing easier navigation
  • Using relevant meta tags

What You Should Do About White Hat SEO

When it comes to search engine optimization tactics, white hat SEO tactics are genuinely the best that you can opt for. Since these tactics cater to the human experience, they tend to take a little bit longer to perform as well as reap benefits from. However, in the long run, utilizing a healthy level of white hat SEO tactics will only improve your website’s presence on the web. Therefore, we highly recommend using a few white hat SEO techniques in your growth plan.