PPC stands for Pay Per Click. It’s a marketing method used to grow your audience by paying a publisher, website owner, or network, to have an ad for your website, business, or platform. In simple terms, it’s a way to buy an audience instead of growing your audience in an organic manner. One of the most successful forms of PPC is search engine advertising. When you use search engines like Google, typically, the websites that pop up first are the websites that heavily use PPC for their placement. PPC is also heavily used on social media by brands or companies, who are looking to grow their audience on social media.
Why PPC is Important
PPC is an extremely important tool to grow your audience, no matter what your business.
Examples of why PPC is Important:
An easy way to gain an audience fast – One of the main reasons it’s important because of how fast it can help promote your website, business, or platform. It’s an easy method to fast track your growth, without having to do anything too crazy. Simply have some funds, create a budget, and invest your money into your growth.
Simple to use – Unlike campaign strategies, or other marketing tactics, PPC is very simple to use once you get the hang of it. After you properly learn it, you can implement it through the few ways PPC is used and see your results. After a few takes, you’ll go through the standard trial and error method, and know what works and doesn’t work.
You can target your audience – Sometimes when you try to grow your audience organically, you don’t hit your exact target audience. Through PPC, you can put the exact audience you want; making it easy to get the demographic and audience you want.
How to Properly Use PPC
Although PPC is a great tool, using it wrong will only hurt the ability to grow your audience. It’s important to follow these steps; instead of wasting money on something that won’t work.
Research – Before you begin anything, it’s important to figure out exactly who your potential audience is. Rather than going into it blindly, ask yourself important questions to pinpoint exactly who you want to be your audience.
Figure out specific keywords – Since PPC heavily relies on keywords, you need to figure out the right keywords to specify. You want to pick keywords that not only have a heavy search volume, but make sense for your advertisement. For example, if you have a website about political commentary, you shouldn’t implement keywords related to Apple products just because they’re heavily searched.
Plan your budget – Once you figure out who your audience is, and what keywords you should use, it’s important to plan your budget. Give yourself a monthly budget dedicated to PPC, and stick to it.
Adjust – If you find yourself not getting the exact results you were hoping for, make adjustments. Look at competitors, and how they use PPC. Try to pinpoint what went wrong, and realize that mistakes happen.