Digital Marketing is an act of promoting or selling products or services using an online medium. Digital marketing is marketing through online channels, such as a Website, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc. The marketing process includes market research and advertising. Digital marketing strategies vary from business to business.
Digital marketing or online marketing is a simple concept. In recent years it’s become a buzzword and a little hard to understand. This glossary article cover what digital marketing is and how it can be effectively used in your business. Let’s start by describing the digital marketing elements.
Elements of Digital Marketing
When researching about digital marketing, it’s essential to understand the various elements. Each element serves a different purpose and targets different audiences. A successful digital marketing campaign often looks like a funnel, where the initial user signs up then is upsold various products. This is typically called a sales pipeline.
Search Engine Optimization (SEO)
SEO is one form of digital marketing method. SEO makes the website ready for search engines like Google, Bing, Yahoo for better search rankings. By possessing strong SEO on your website, you can rank well in search engines to improve your website traffic.
Pay-Per-Click Advertising (PPC)
PPC is exactly how it sounds. A business runs ads, and each time a user or customer clicks on an advertisement, and the business is charged a small fee for that click. The price varies depending on the competitiveness of the keyword, called bidding.
Content marketing is what many businesses use to improve their SEO. This involves creating helpful, typically long-form content for their customers. These are usually informative articles like how-tos and blogs.
Social Media Marketing (SMM)
Social media marketing has been all the craze recently. This is when a company interacts with their customers through social media channels. @Wendys on Twitter is an excellent example of social media marketing. Social media marketing is a great way to establish a personality for your brand. Advertisers or the business can easily promote their business/social media posts using the paid promotions. Facebook, Instagram & LinkedIn are the top social media giants that provide advanced Ads platforms for advertising products and services.
Email Marketing is, surprisingly, the bread and butter for many businesses. This entails sending out an email to subscribers on an email list. They typically contain informative content of deals on products.
Affiliate marketing is a form of online marketing promotion strategy where people earn a commission for promoting someone else’s business or services. People like bloggers, vloggers, are making millions of money by doing affiliate marketing.
Definition of Digital Marketing – Conclusion
By effectively using digital marketing, you can improve your business drastically. The beauty of digital marketing is that it takes no “real” work. Everything can be done from a laptop or phone, wherever you are. Contrasting that freedom with traditional print marketing, you would need to head to a print shop, then post flyers or get an ad in the newspaper.
Digital marketing is the act of marketing to individuals through internet channels. It gives businesses access to a broader and more specific range of customers than they might otherwise access. For instance, Facebook Ads can be extremely targeted, down to demographics, age, and marital status. While this may seem creepy, it gives brands incredible insight into their target markets.
Digital marketing is only going to continue to grow, so start researching some of the elements listed above to get ahead of your competitors.